Rob Whiteford Joins Tenacity

Rob Whiteford Joins Tenacity

Rob Whiteford UFC

Kindly Reprinted from our new Partner Fightstorepro we thought this was one everyone would want to read; Rob’s been part of the scene north of the border since year dot and we will be supporting him all the way!

Dinky Ninjas and American Top Team featherweight Robert ‘Flyin Judoka’ Whiteford will undoubtedly be one of the stars of the show when the UFC head to Scotland for the first time in July. Even though he’s been out of action through injury since picking up his first Octagon victory in March of last year, Whiteford has been helping to boost the UFC’s media presence around Glasgow already.

Speaking to Fightstore Pro, Whiteford said he was looking to get another win under his belt in April before heading straight into another camp for the event in his home country. “I’m already getting prepared,” he told us, just before heading out to ATT in Florida to start ramping up his training.

Helping to push him through the gruelling weeks on the mat will be new sponsor Tenacity Europe, who are known to American fans as Jaco. In finalising the deal, Whiteford was pleased with their commitment to him as an athlete, though he recognises the timing is also good for both parties.

“There’s obviously a niche in the market here in Scotland and they’re getting their hand in with one of the rising stars of Scottish MMA,” he revealed. “That’s probably how they’ve seen it. They’ve got intelligent researchers, let’s put it that way!”
MMA brands are in a state of flux at the moment, with the UFC and Reebok deal considerably changing the sponsorship landscape in some ways. The Scot was adamant this could only be positive for him as a fighter, but also a good thing for the brands too should they start to see the potential opportunity in the new challenges they will face.
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